How to Use Hierarchical Clustering For Customer Segmentation in Python

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Have you ever found yourself wondering how you can better understand your customer base and target your marketing efforts more effectively? One solution is to use hierarchical clustering, a method of grouping customers into clusters based on their characteristics and behaviors. By dividing your customers into distinct groups, you can tailor your marketing campaigns and … Read more

Predictive Policing: Preventing Crime in San Francisco using XGBoost and Python

san francisco crime map python machine learning crime type prediction-min

In this tutorial, we’ll be using machine learning to predict and map out crime in San Francisco. We’ll be working with a dataset from Kaggle that contains information on 39 different types of crimes, including everything from vehicle theft to drug offenses. Using Python and the powerful Scikit-Learn library, we’ll train a classification model using … Read more

Classifying Purchase Intention of Online Shoppers with Python

Customer Purchase Intention Prediction Python Machine Learning

Online shopping has become a part of our daily lives, and online stores are continually seeking to improve their sales. One way to achieve this is by using machine learning to predict customers’ purchase intentions. This innovative process can help businesses understand their customers’ behavior and tailor their marketing strategies accordingly. In this article, we … Read more