9 Business Use Cases of OpenAI’s ChatGPT

You haven’t had enough of the recent hype about OpenAI? Fantastic! Let’s explore the business use cases for ChatGPT and other Large Language Models (LLMs). ChatGPT is often considered the beginning of a new era of AI adoption. A growing number of ChatGPT users are now using AI in their personal workflows. However, adoption in a business context is lagging behind. Although decision-makers around the globe are highly interested in using OpenAI’s LLMs, their knowledge of use cases and implementation strategies is often vague. This article aims to offer some guidance on the topic and inspire by sharing insights from recent conversations with decision-makers and industry experts. We present nine Applications for GPT for which we can expect to see increasing adoption in the coming month:

Let’s discuss these cases in more detail.

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The coming month will be exciting as we can expect to see the first wave of OpenAI use cases being implemented. So what can we expect? In the current economic situation, cost reduction is top of mind for many decision-makers. Business efforts will, therefore, likely focus on improving and optimizing the existing business processes rather than exploring new applications.

One of the critical reasons for this approach is that organizations need to gain experience with generative models to lay the foundation for working on more innovative solutions in the future. While traditional machine learning techniques are valuable for many applications, they have limitations when it comes to implementing OpenAI’s generative language models.

OpenAI’s GPT models are a form of general-purpose AI that uses a different approach to machine learning. Implementing these models requires new skills and knowledge. For example, prompt design and rethinking existing processes are crucial for effectively using OpenAI’s capabilities. This means that organizations need to invest in training and develop new expertise to leverage the new technology fully.

Before delving into use cases, it’s important to note that the categories were deliberately chosen to be generic and relevant across various industries. Additionally, to make the use cases as practical as possible, we’ve included examples for prompts and responses. For simplicity, this article doesn’t differentiate between various GPT-3 models but rather focuses on the use cases for ChatGPT and Davinci, which have similar capabilities. The primary distinction between the two models is that ChatGPT keeps track of conversation history, while Davinci treats each request separately.

Today’s fast-paced business environment confronts organizations with an overwhelming amount of text and documents to process. From customer requests to contracts and product information, employees often spend countless hours sifting through information to understand and extract relevant insights. The inability to efficiently process text-based data can cause delays in critical business processes, leading to reduced productivity and increased costs.

OpenAI’s text summarization capabilities are a game-changer for businesses that need to process large amounts of text. By summarizing dense documents into a few key points or even a single title, businesses can increase process efficiency and improve decision-making.

Text summarization is helpful in various areas. For example, customer service, where customer inquiries via email can be numerous and time-consuming to address. In many cases, only a part of a conversation is relevant to the business, and employees spend a lot of time sifting through customer emails and chat messages. By using OpenAI, customer service representatives can quickly summarize the content of customer emails and identify the key issues that need to be addressed. This form of summarization can lay the foundation for delegating tasks to teams and individuals effectively.

Prompt
Summarize the following text into three sentences, each with a maximum of 20 words: https://en.wikipedia.org/wiki/Reinforcement_learning

Response
Reinforcement learning is an area of machine learning concerned with how software agents ought to take actions in an environment so as to maximize some notion of cumulative reward. Reinforcement learning is different from supervised learning as there is no labelled input/output pair. It can be applied to various real-world scenarios such as game playing, robotics, recommendation systems, and even in autonomous driving

The modern work environment is characterized by work sharing and specialization. However, this often leads to tasks landing on someone’s desk who may not be the best person to handle them, leading to delays in completing the task. This is where GPT models can be particularly useful. These models can classify text into categories, allowing organizations to automate the routing of incoming messages to the appropriate person or department. Prediction accuracy will benefit when the models are fine-tuned for a particular domain or industry.

Implementing GPT models for classification can yield significant benefits for organizations, enabling them to save time and resources while ensuring that messages and tasks are directed to the right person or department. For instance, organizations can use generative AI for email triage and prioritization by categorizing incoming messages and assigning them to specialized service teams, such as contract inquiries, relocations, claim-related issues, and general complaints.

In addition, sentiment analysis can be employed to gauge customer satisfaction or dissatisfaction in social media statements. Organizations can start with a semi-automated process, where they use OpenAI to assign labels to text, and a human then makes the final decision on who should handle the task. This can lead to increased efficiency and accuracy, as well as reduced response times and improved customer satisfaction.

Prompt
Classify the following news article into 1 of the following categories: categories: [Business, Tech, Politics, Sport, Entertainment] news article: Donna Steffensen Is Cooking Up a New Kind of Perfection. The Internet’s most beloved cooking guru has a buzzy new book and a fresh new perspective: Classified category:

Response
Entertainment

Another challenge that many businesses face when processing natural language is incomplete information. For example, companies receive customer inquiries and orders via email or telephone. Customers may submit requests via email, social media, or telephone, and while it is convenient for them to state their issue in natural language, the messages may lack the necessary information to process their request further. This may include missing product or service information when the customer states his order, address changes where the new address is missing, or inquiries with missing order or ticket numbers. In these cases, a person must first reach out to the customer to collect the missing information and then again check if the information has been completed.

OpenAI can help to identify missing information and streamline information processing. For example, when a customer submits an order request via email, social media, or telephone, OpenAI can analyze the message and identify any missing product or service information, address changes, or order and ticket numbers. This can help customer service teams quickly address the issue and fulfill the request, ultimately improving customer satisfaction and loyalty.

If the AI identifies missing information, it can directly reach out to the customer to request it, enhancing the process efficiency even further. Additionally, combining OpenAI’s capabilities with text classification can streamline the process by automatically categorizing and prioritizing requests.

Example of GPT-3 Based Completeness of Information Checks

Personalized communication is key for businesses to achieve customer experience and satisfaction because it demonstrates that the company values each customer as an individual with unique needs and preferences. By customizing communication, businesses can provide targeted messages and recommendations that are relevant to each customer, making them feel seen and understood. This can lead to increased engagement, loyalty, and improved customer satisfaction. However, creating personalized communication usually takes a lot of time and resources. This is where GPT models can step in.

ChatGPT offers businesses the opportunity to enhance customer satisfaction, engagement, and sales through personalized communication. The model can generate individualized email campaigns, social media posts, and website/app experiences, creating a tailored and unique interaction for each customer.

As businesses begin to implement personalized communication, it may be beneficial to conduct a test phase during which humans review generated messages to ensure accuracy and relevance. Additionally, businesses can provide ChatGPT with additional information on customers, such as past purchases or preferences, to personalize messages further and increase the effectiveness of the communication strategy.

Example of a GPT Prompt for Personalized Communication

ChatGPT can help businesses to identify differences and similarities between two documents. This feature can be particularly useful in situations where businesses need to ensure the authenticity of important documents or when multiple collaborators work on the same document. For instance, a law firm can use ChatGPT to compare two versions of a contract and highlight any discrepancies or unusual changes. Additionally, ChatGPT can group similar documents together and identify instances of plagiarism, redundant information, or conflicting statements, which can save time and improve accuracy.

Areas, where document comparison with GPT models is particularly useful, include underwriting, purchasing, and contract management, especially in legal and contractual matters such as comparing versions of contracts, identifying unauthorized changes or unusual deviations from the norm, and ensuring compliance with regulations.

For example, in the insurance industry, underwriters can use ChatGPT to compare policy documents and ensure that there are no inconsistencies or errors in coverage. Purchasers can use ChatGPT to compare supplier contracts and ensure that prices, terms, and conditions are consistent across multiple agreements. In contract management, ChatGPT can help businesses track changes made to a contract over time and ensure that all parties are adhering to the agreed-upon terms. By utilizing ChatGPT for document comparison, businesses can maintain document integrity and improve their overall efficiency.

Example of a Prompt for Document Comparison

OpenAI’s advanced machine learning models, such as the GPT series, have proven to be powerful tools for analyzing complex information. These can be either structured or unstructured data in individual documents or a comprehensive knowledge base.

Take financial data, for example. Balance statements can be a nightmare to interpret manually, but with OpenAI’s natural language processing, companies can automatically pinpoint trends and crucial information, making it easier to digest and act on financial data. And that’s just the beginning. By enhancing their solutions with techniques for summarization or advanced prompt engineering, organizations can generate complete reports with tables, further simplifying the digestion of complex information.

But OpenAI’s power extends beyond finance. In IoT (Internet of Things), analyzing sensor data can be a mind-bending challenge. OpenAI can help companies make sense of this data in real-time, identifying patterns and anomalies that might have otherwise gone unnoticed. This can be especially valuable in manufacturing, where even minor sensor data variations can significantly impact product quality and efficiency.

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In short, OpenAI’s ability to analyze and reason over complex information is nothing short of revolutionary. With this technology, companies can make faster, more informed decisions based on large volumes of data. As technology continues to improve and evolve, the possibilities for AI are limitless. We can expect to see organizations using AI to interpret and analyze even more complex information in the years ahead, paving the way for a brighter, smarter future.

Sample Prompt for Reasoning over Structured and Unstructured Data

OpenAI ChatGPT can also assist businesses with SQL query generation. This is especially useful for non-technical users, who may not be familiar with SQL syntax or the structure of the database. With ChatGPT, users can simply ask natural language questions about the data they are interested in, and the model can generate the appropriate SQL queries to extract the relevant information.

This has the potential to greatly expand the user base that can directly interact with a database. Additionally, more advanced solutions can provide question-answering functionality based on the data residing in data warehouses (DWH). This can help businesses quickly extract insights and make data-driven decisions without the need for extensive technical knowledge. More advanced solutions will be able to provide question-answering functionality based on the data residing in a DWH, that are often perceived as black boxes by non-tech guys. This will expand the user base that can directly interact with a database and leverage the existing information.

Sample Prompt for SQL Query Generation

Another powerful feature is ChatGPT’s language translation capacity. It can translate text in near real-time, allowing businesses to communicate with customers in their preferred language. While language translation is nothing but new, what sets ChatGPT apart is its ability to seamlessly integrate with any process by simply adding a “translate to” command to a prompt. As a result, ChatGPT has the potential to significantly lower language barriers and facilitate communication across international teams and channels.

By using ChatGPT for language translation, businesses can enhance their reach and improve customer satisfaction. ChatGPT’s language translation capabilities can be used to translate various types of content, such as customer service interactions, website content, and other communication channels. What’s even more impressive is that ChatGPT supports regional dialects like Swiss-German, making it a versatile tool for organizations operating in multilingual regions.

Example of GPT-3 Based Language Translation

Content generation is a critical aspect of modern business. It is vital in attracting and engaging customers, building brand awareness, and establishing thought leadership in a particular industry. As such, businesses invest significant resources in creating high-quality content that can capture the attention of their target audience. Such content ranges from blog posts and social media updates to product descriptions and website copy.

However, creating compelling and engaging content is not always easy. Businesses need to produce a large volume of content while ensuring that it is high-quality and relevant to their target audience. This is where OpenAI ChatGPT can assist.

ChatGPT can assist businesses with content generation in a variety of ways. For instance, it can generate unique and engaging content based on specific topics or keywords provided by the user, saving businesses time and resources. Moreover, ChatGPT can be trained to understand a business’s unique tone and voice. In this way, businesses can ensure that the generated content aligns with their brand and values.

Another way that ChatGPT can assist with content generation is by automating the content curation process. By analyzing and organizing vast amounts of data from various sources, including social media, blogs, news articles, and research papers, ChatGPT can generate curated content that is highly relevant and valuable to a business’s target audience. Some examples are product recommendations, email campaigns, or chatbot interactions that are tailored to each customer’s preferences and needs.

Example of GPT-3 Based Content Generation

This article has outlined nine business applications that are likely to be the focus of the first wave of OpenAI adoption. While some of these applications, such as sentiment analysis, are not entirely new and can be accomplished with traditional NLP models, others like content generation are groundbreaking and were not previously possible.

The hype surrounding GPT models stems from their combination of versatility and performance. Unlike traditional models, generative AI can handle a variety of tasks simultaneously without requiring extensive training data. As a result, businesses can leverage generative AI to develop new use cases, as well as upgrade their existing processes and become more agile by outsourcing some of their decision logic to generative AI.

It will be fascinating to witness the development of generative AI and how it will transform how we work and communicate in the future. The emergence of generative AI is often compared to the introduction of the iPhone, and just as the iPhone has evolved over time, so too will generative AI. If we think of GPT-3 as the third generation of the iPhone, we can only imagine what the future holds.